If you’re a small business owner, you may be intrigued by the sheer number of site metrics and the various ways to monitor your customers from afar. Which of these should you pay attention to, and which could you do without? Today, Triveo Media invites you to learn more about the metrics you need and the benefits of keeping track of these numbers.
Which Performance Metrics Should You Monitor?
Busy small business owners can easily be distracted by the colourful tools and graphs used to track website data. If you are a beginner or you can only dedicate a small amount of time to tracking your website’s performance, think of the following two measurements as a universal starting point:
- Your site’s unique visitors: page views are important, but they don’t tell you as much as the “unique visitors” metric. This number indicates how many people find your site through organic means (such as searching with a browser) and those directed to your site through paid advertising and marketing campaigns. If this number is continuously rising, you’re doing well. If it’s dropping month after month, you have a problem. As a business owner, Dandelion Branding assures that you will gain insight into customer behaviour and learn how to attract new people to your products and services.
- Your customers’ time on the site: It’s important to understand how your customers are engaging with your site to better understand their needs and preferences. One crucial aspect of this is analysing their time on the site, which can provide valuable insights into their behaviour and interests. By delving into metrics such as page views and the amount of time spent on each page, you can identify areas that customers are finding engaging, as well as areas that are causing frustration or disinterest. This analysis can help you improve your website’s user experience to better serve your customers. Monitoring the average customer time on the site can also provide a broad measure of how engaged your audience is with your content. By tracking this metric over time, you can see changes in customer behaviour and adjust your strategy accordingly.
3 Advantages of Monitoring Your Website’s Performance Metrics
Apart from the obvious advantage of tracking your site’s visitor count, there are many other benefits to monitoring your website’s performance. By closely analysing website data and metrics, businesses can gain valuable insights into their website’s performance, user behaviour and make necessary changes to improve their website’s overall user experience. So, let’s take a closer look at the several advantages that come with monitoring your site more closely.
- It Allows You To Optimise Your Site for Customers
Are your customers leaving after staying on your home page for a few seconds, or are they putting items in their cart but ultimately not checking out? They may be confused by your site layout or unsure of how to contact you when they need help locating a product. Consider hiring an expert who specialises in optimising the look and feel of business websites.
- It Aids You in Guarding Your Customers’ Data
Small businesses that offer checkout options on their websites know the importance of guarding customer data including demographics, locations, and credit card numbers. Safeguarding your site is easier when you can quickly identify a breach in your data. If this has happened before, think about using encrypted PDF files for safer password storage and protection. Only you will be able to view and make changes to these files. Look for an online PDF editor to skip printing and scanning paper documents. Plus, they’re easy to use and allow you to add comments using virtual pens, highlighters, text boxes, and sticky notes.
- It Shows You More About Your Customers’ Habits
One product always sells out while another sits on your site without a single page view. Why would this be the case? Your links to that page may be broken, or it could be that customers just don’t have an interest in that product. These metrics give you food for thought and they can also direct your marketing efforts.
Use Metrics to Grow Your Business
Tracking your site’s performance metrics often involves a steep learning curve, especially for business owners who would rather focus on product development or sales. Keep in mind that if you understand more about your metrics, you will gain insight into your customers’ behaviour. Start with some simple steps, like checking bounce rates and adding additional security layers. Then, as your confidence and understanding grow, you can add more analysis steps to your strategies. In the end, your business will grow due to this knowledge.