Web design changes so quickly, that things considered fresh and modern just a couple of years ago may now seem completely dated. If your website is 3-5 years old, you probably know what I’m talking about. If you’ve purposed to redesign your website in 2018, then you want to get as much mileage from your new web […]
The process of designing or redesigning your website requires a lot of preparation. It helps everyone if you know which resources you have at your disposal before you ever talk to a web designer. Does your company have access to quality images? Have you designed a logo or developed a style guide for printed materials? […]
I liken a non-ranking website to owning a pimped-out sports car that won’t start. It looks great, but if it doesn’t move you from Point A to Point B, then you are going nowhere fast. So, bear with me as I take this analogy a bit further. Why is your website not ranking in Google?More than […]
If your website is not ranking in Google, then one of the first things you need to check is its speed. To improve the user experience, Google penalizes sites that don’t load in under 3 seconds. Rather than assume you need to improve the search engine optimization (SEO) of your landing pages, instead you should ask […]
The content on your website drives both your organic and paid traffic. It determines where you fall in the search ranks, and it establishes your credibility in the marketplace. Every article you write must be for two audiences: the general public, and the search engines. To reach the former, you must satisfy the latter, but how do you […]
It can seem like some form of mysterious black magic. How on earth do some websites get on the first page of Google while other sites don’t rank at all? It just doesn’t seem to make sense. Obviously, a lot goes into SEO (Search Engine Optimization), and we’re not going to go into the details […]
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