7 Powerful ways to optimize eCommerce landing pages using AI

On eCommerce websites, you can list a range of products that provide value to your visitors but have little to no conversions because you failed to grab their attention.

It is because the first impression matters the most. It determines whether a visitor will turn into a loyal customer or never return. The question is, how do you make that perfect first impression?

Well, the only way to get into visitors’ heads and hearts is through your site’s landing page. A well-designed website with perfectly optimized landing pages contributes significantly to your sales and consumer loyalty.

Most businesses know the importance of landing pages, but what they lack is a catchy one. Honestly, there is too much to do, from designing to writing copies, creating CTAs, testing, analyzing, and whatnot. Doing everything manually can be hectic, and hiring a team may not fit your budget. So, what’s the solution? The answer is to optimize landing pages using AI tools. 

In this blog, we will talk all about eCommerce landing page design tips and how various AI tools can help you optimize them & stand out in your competition.

What is a Landing Page in eCommerce? 

Landing pages are where your visitors ‘land’ on your site. It has the main goal of optimizing conversions. These major links help you align all your marketing campaigns on multiple platforms.

A well-optimized landing page will engage the consumer on your website and convince them to look for multiple things on your website. On the other hand, a website with a bad landing page leads to an increased consumer bounce rate from the website in just a few seconds. 

In e-commerce websites, landing pages have the primary objective of building a great website that looks more interactive to the customer and fulfilling all their requirements. These landing pages are like the salesman of the company until the purchase.   

Why is Landing Page Optimization Crucial? 

Landing page optimization is crucial for any online business, particularly for e-commerce stores. It guides visitors through a buyer journey, starting from product awareness to building a desire in the audience to own the product. 

Landing page optimization with goal-focused content, graphics, & marketing techniques improves the conversion of visitors into customers, which directly affects the revenue of e-commerce businesses. 

How does AI Benefit Landing Page Optimization? 

Using AI to optimize landing pages has tons of benefits. We will have a quick look at the 3 major benefits before hopping into the landing page design tips. 

• Saves time

Optimizing landing pages manually is quite time-consuming. It can take months to create a perfect page. But not with AI-powered tools that can do the entire job in a day. Of course, you will have to edit the output and customize it as per your preferences and audience, but the time it saves is worth it. 

• Make data-driven decisions.

Every output from AI tools is based on data. They analyze data from a pool of datasets to provide the best results. For example, let’s say you want to sell beauty products online in the US. 

If you ask AI tools to write copy for your website landing page, they will look into other e-commerce websites in the US selling similar products, observe customer preferences, and then present you with a copy. 

The data they scan through is huge. It’s not just 3–4 websites a writer would go through manually and write copies. Rather, they go through numerous websites before giving any output. 

• Boosts landing page SEO

AI tools can help you rank first on Google with keywords relevant to your industry. With a ranking on the first page of a popular search engine, you can drive more traffic, leading to better visibility and, finally, more conversions.

For example, tools like Jasper bring the best-optimized content for landing pages, while other tools like INK learn from competitors’ landing pages to make better designs and optimize your content.

7 Powerful Ways to Optimize eCommerce Landing Pages Using AI

Now that you know why landing page design optimization is hyped, it’s time to jot down some of the best ways you can use AI to optimize your e-commerce landing pages. 

• Put out surveys to get quick insights.

You can quickly create user surveys using a tool like Hotjar AI to get feedback from visitors about your landing page (e.g., ask them why they didn’t buy). 

The best way to make sure you’re making the right sort of changes to your landing pages is to hear directly from your customers about where you can make improvements.

Even summary reports can be produced by artificial intelligence, sparing you the headache of spending hours reviewing the solutions.

• Design and layout ideas from AI.

The design and layout of your landing page take center stage in audience engagement. From colors and fonts to icons and images, every aspect of the design matters. 

How can AI help you? Well, the design of an e-commerce landing page depends on several factors, like the industry you are in, demographics, age of the audience, etc. 

AI analyzes your business and gives you the best recommendations and ideas. With the help of these recommendations, you can optimize your landing page for multiple layouts and different screens. 

For better design and layouts, you can use Leadpages, Landingi, 10Web, and Taskade. 

• AI-generated content and copy.

There’s no good landing page without excellent content. It’s the second-most important and trickiest part of optimizing your landing page. The content must be engaging, convincing, and SEO-optimized at the same time. 

Artificial intelligence will help you get highly engaging content & image optimization. The content designed by AI is optimized with a focus on keywords, preferences, and goals. You can also generate content in multiple languages. This multi-language feature will make your landing page even more attractive and interesting.

Some of the best tools for this task are Frase, Jasper, Copysmith, Ryter, and many more. 

• Personalization with AI.

Personalizing your e-commerce website is like having a direct conversation with the audience, saying, “Hey, this product is made for you; do give it a try.” or “We truly care about you, and so do our products.” 

Personalizing landing pages increases engagement rates significantly. They make your page relevant and hook visitors quickly.

But the thing is, personalizing isn’t easy, especially for e-commerce websites targeting a large audience. In such cases, you will need someone who has a deep understanding of each segment of the audience, and what is better than AI? Since AI outputs are data-driven, with proper prompts, you can build personalized landing pages in no time.  

There are several open-source programs as well as high-quality software that help thousands of e-commerce websites personalize their pages. Some of the best tools include Instapage, Unbounce, Elementor, and Leadpages. 

• Use AI for analysis and test performance.

People change over time. What your audience preferred a month ago might not be attracted to it anymore. With changing preferences, it’s important that your website tracks and adopts them accordingly. 

For that, you will have to analyze your landing page’s performance. A thorough analysis will provide insights on sales, leads, the number of sign-ups on your website, bounce rate, etc. However, if you do this manually, the entire analysis will take nearly a month. 

In this digital era where your competitors already have a team to analyze and test performance with the best tools, can you get ahead by doing things manually? 

Not a chance! You have to automate the process. That’s what AI does for you. You can sit there, enter your landing page URL, and wait for the analysis. It will hardly take a minute or two. 

Tools like Hubspot and Shogun have the most efficient results for analysis and testing.  

• Segment the audience with AI tools.

In the optimization of services, consumer behavior is quite important, as their requirements and characteristics help in deciding the efficiency of the landing page for the target audience. 

Artificial intelligence will make this task easy by providing you with insights about the consumer and predictions about their future choices. Through this, you can create landing pages of their choice and interest. In this segmentation, feedback also helps you learn about their behavior.

Moreover, AI is the most appropriate technology for generating real reviews, as they are properly analyzed through the profiles of multiple consumers. 

In the field of customer targeting and segmentation, platforms like Graphite Note, Peak.ai, Fullstory, Optimove, and Glance have the best results.

• Chatbots and virtual assistants.

Every visitor expects to have the best experience when they arrive at a website’s landing page. Providing an excellent user experience helps you persuade your visitor to make a purchase.

To enhance this UX, you can use AI chatbots or a virtual assistant on your e-commerce sites. AI chatbots are found to increase conversion in many industries by 70%. 

These chatbots on landing pages engage users in real-time communication and guide users towards conversion. They are the fastest way to resolve any queries your visitors may have & see through the purchase. 

Final Thoughts

The use of AI in landing pages is the first step to creating a well-optimized marketing effort. Several tools will help you gain better insights, automate the task, and save hours. Additionally, these tools are extremely important to speed up the process. 

However, make sure you give everything a human touch, from the content to the designs and analysis. Because in the end, it is the combined effort of AI and humans that will help you boost engagement and improve performance.