Want to know what the number one question I get from most potential clients? If you’re reading this article, you probably have already guessed it. That’s right, ‘How fast does it take to make a new website?’
The answer I give to most people is the same… It depends.
Depends on what?
In this article I’ll go over the five factors that will determine how long it will take to turn around a website project.
But, in case you’re impatient (like me) and want some actual numbers, here they are:
A simple 10-15 page website should take about 4-6 weeks. This is assuming it is a custom design. If you have someone telling you they can make a website for you in a week, then it’s not a custom design.
For a 25-40 page website it might take anywhere from 6 weeks to 6 months. It just depends. Depends on what? Well, now you have to read the whole article to find out.
So, without further ado, here are the five factors that determine how long it takes for a new website to go live:
By far the biggest bottleneck to the timing of a website launch is how quickly the content can be provided. This is usually the biggest hurdle because the content is generally provided by the client. And they are often too caught up in the day-to-day dealings of their business to spend the needed time organizing and preparing the content. This is a problem we have strived to address in our website design process.
How quickly it will take to launch a new website is largely determined by how big of a project it is. Larger websites take longer than smaller ones. In general, the more pages a website has, the larger the project is and the longer it takes. The reason for this is because each additional page requires additional QA (quality assurance), Mobile Design, graphics, SEO tagging, etc…
Unique Page Designs
Sometimes size doesn’t always matter. For example, a 15 page website may take a long time to develop, if each one of those pages is different from the next. Not only is total number of pages important, but so it the total number of unique page designs. A unique page design has a different looking layout and design than any other page on the site. If you look at most websites you’ll see that the homepage has a unique design but often the inner pages all look the same. Sites that have all different looking inner pages are more complex and typically more expensive (see our website design pricing guide). But they also take more time to design and develop which impacts how quickly the website can be launched.
Number of stakeholders
Here’s a subtle but significant factor that goes into how long a website project will take. How many stakeholders will the project have? When I say stakeholder, I just mean how many different people will have input into the design process. My experience has been the timing of a website project increases geometrically with each new stakeholder added. As Alec Issigonis said, “A camel is a horse designed by a committee.” Not only does the process take much longer but the final design aesthetic usually suffers too, when too many stakeholders are involved.
So now that you have a better sense of what factors go into the timing of a website project, you may be asking yourself what you can do to ensure your project moves as quickly as possible.
When it comes to getting your site done quickly the most important thing to focus on first is your sitemap. The sitemap is the architecture of all the pages of the site and how they relate together. Getting crystal clear on the sitemap, defining the number of pages, which of them will be uniquely designed and how they will all relate to each other will go a long way in properly defining the scope of your website project and ensuring that it is delivered in a timely manner.
Looking to get your website project completed in record time? Contact us to learn about our unique design process proven to deliver the best looking design in the shortest amount of time.